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提到芬兰,人们一定会想到诺基亚;提到日本,人们一定会想到索尼和佳能;提到韩国,人们同样会想到三星、LG;现在提到美国,人们想到的除了纽约、微软,还有苹果。这就是品牌的力量。品牌是什么?它意味着切身的体验,它意味着优质的服务,它意味着合理的价格,还意味着正确的选择、市场的敏感,甚至意味着国家的形象……美国品牌价值协会主席拉里·莱特说:拥有市场比拥有工厂更重要,而拥有市场的唯一途径就是拥有占统治地位的品牌。可以说,品牌已成为一个企业、
When talking about Finland, people will think of Nokia; when it comes to Japan, people will think of Sony and Canon; when it comes to South Korea, people also think of Samsung and LG; now when it comes to the United States, people think of things other than New York, Microsoft, and Apple. . This is the power of the brand. What does a brand mean? It means personal experience. It means quality service. It means a reasonable price. It also means the right choice. The market is sensitive. It even means the country’s image... Chairman of the American Brand Value Association. Lee Wright said: Having a market is more important than having a factory. The only way to own a market is to have a dominant brand. It can be said that the brand has become a company,