网络技术的不断发展带领人们进入了一个“微”时代。如今,微博,微信等一系列新事物充斥着人们的社会生活。网络技术的发达也给传统电视媒体带来了巨大的挑战。面对新的时代环境,县级电视媒体逐渐失去了自身的传统优势,不得不进行发展方向的调整。但同时网络技术也给电视媒体的发展带来了更多的机遇,为实现转型发展和可持续发展带来了便利。 The continuous development of network technology has led people into a “micro” era. Today, a series of new things such as Weibo and WeChat are flooding people’s social life. The development of network technology also brings huge challenges to the traditional television media. Faced with the new era environment, the county television media gradually lost its traditional advantages and had to make adjustments in its development direction. But at the same time, network technology has brought more opportunities for the development of television media and facilitated the transformation and development and sustainable development.