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随着互联网+发展深入各行各业,纺织服装产业也在不断发生着深刻的变化:供给端结构扁平化、供应链模式不断创新、全智能系统和机器人大规模应用;需求端则由消费者重视产品品质转向更加重视体验,传统市场转向网络营销。如何探索纺织服装产业供给侧结构性改革,行业企业如何适应互联网时代的需求变化、创造和引领新需求,实现产业结构调整、技术创新、品牌发展、绿色环保等困扰产业发展的问题必须尽快解决。本文从供给侧结构性改革的理论意义入手,阐述了浙江纺织服装产业供给侧改革的必要性,探讨如何进行产业结构改革和转型升级。
With the development of internet + in all walks of life, the textile and apparel industry is also undergoing profound changes: the supply-side structure is flattened, the supply chain model is constantly being innovated, the intelligent systems and robots are used on a large scale, and the demand side is valued by consumers Product quality shift to pay more attention to experience, the traditional market shift to network marketing. How to explore the supply-side structural reform of the textile and garment industry, how to adapt to the changing needs of the Internet era, how to create and lead new demands, and to solve the industrial development problems such as industrial restructuring, technological innovation, brand development and environmental protection must be solved as soon as possible. This article starts with the theoretical significance of supply-side structural reform, expounds the necessity of the supply-side reform of Zhejiang textile and garment industry, and discusses how to carry out industrial restructuring and transformation and upgrading.