几天前,本刊在爱慕大厦举办了一次关于企业品牌画刊的研讨会。会前,我们在本刊理事单位的企业中做了广泛的调研,发现北京的知名品牌和企业集团大多有自己不同形式的内部画刊,它已经成为成熟品牌的新文化现象,代表中国品牌发展进入一个新的文化阶段。九十年代,我作为服装媒体记者曾数度采访巴黎米兰等国际四大时装周。巴黎时装周的 A few days ago, the magazine held a seminar on the brand of the corporate brand at Amity House. Before the meeting, we made extensive research in the enterprises of our magazine and found that most well-known brands and conglomerates in Beijing have their own different internal pictorials. They have become the new cultural phenomenon of mature brands and represent the development of Chinese brands Into a new cultural stage. In the nineties, as a fashion media reporter I had several interviews with four major fashion weeks in Paris and other international fashion houses. Paris Fashion Week