近几年国内旅游市场不断发展,各大景区开始通过卡通吉祥物的形式将传统文化与现代设计相结合,创新旅游景区视觉形象的设计方法,以达到促进当地旅游文化的发展的目的。这种新颖的艺术创作形式,一经推出,便受到设计师们的喜爱,大量的应用在视觉形象设计中,不仅促使了设计形式不断的创新与发展,同时也更能贴合视觉传达对象的审美,促进不同地区旅游业的发展。 In recent years, the domestic tourism market continues to develop. Major scenic spots have begun to combine the traditional culture with modern design in the form of cartoon mascot to innovate the visual design of tourist attractions so as to promote the development of local tourism culture. This new form of artistic creation, once introduced, is loved by designers and used in a great deal of applications in visual image design. It not only promotes continuous innovation and development of design forms, but also meets the aesthetic requirements of visual communication objects , To promote the development of tourism in different regions.