习近平总书记在中央全面深化改革领导小组第四次会议上强调:要加快传统媒体和新兴媒体融合发展,充分运用新技术新应用创新媒体传播方式,占领信息传播制高点。赋予宣传思想文化建设新的使命和要求。作为文化传媒产业不可或缺的一部分,出版业同样面临着新技术和新媒体的巨大冲击,同样肩负着巩固宣传思想文化阵地、壮大主流思想舆论的 At the Fourth Session of the Leading Group for Overall Deepening Reform of the Central Government, General Secretary Xi Jinping emphasized: To speed up the integration and development of traditional media and emerging media, make full use of new technologies and new applications and innovate methods of media transmission, occupy the commanding height of information dissemination. Give propaganda ideology and culture a new mission and requirements. As an indispensable part of the cultural media industry, the publishing industry also faces the huge impact of new technologies and new media. It also shoulders the task of consolidating and propagating the ideological and cultural positions and strengthening the mainstream public opinion