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在商业网站、博客、手机、网游等新兴媒体日新月异的形势下,历史悠久的高校校报面临巨大挑战,既有传统媒体共有的困境,也有高校校报特有的困境。网络等新兴媒体与高校校报相比,显示出各自的优势和不足,只有正确分析和认识这些,才能准确把握客观规律和时代脉搏,推动高校校报与时俱进。文中提出了“正确践行政治家办报”、“努力成为思想家式的报人”等观点,对高校校报的发展提出了建议。
Under the rapidly changing situation of emerging media such as commercial websites, blogs, mobile phones and online games, the college newspaper with a long history faces enormous challenges. It has both the common predicament of traditional media and the unique predicament of college newspapers. Compared with the university newspaper, the emerging media such as the internet show their own strengths and weaknesses. Only by correctly analyzing and understanding these can we accurately grasp the objective laws and the pulse of the times and promote the development of the university newspaper with the times. The article put forward such views as “Correctly Practicing Politicians” and “Striving to Become a Thinker”, and put forward suggestions on the development of university newspapers.