国货公司今非昔比五、六十年代,伴随着“爱祖国、用国货”的宣传口号,中国国货以其物美价廉的绝对优势,赢得了普通香港人的厚爱。国货公司从无到有,日益壮大,在香港零售百货业雄霸一方。旺盛时期,香港共有100多家国货公司,800间分店形成完整发达的分销网络。在相当大的程度上,国货公司成了全香港人民衣食住行的总后勤部。八十年代以来,在外资尤其是日资百货公司的冲击下,国货公司告别了二十年的辉煌历史,开始走上了下坡路。1979年时,香港尚存国货公司120家,但在1993年只剩下33家,市场占有率降到30%以下,远不及日资百货公司的40%。事实上,目前完全经营国货的公司几乎已找不到了,剩存的国货公司都被迫 Domestic goods companies are not in the 50s or 60s. Along with the slogan of “love the motherland and use domestic goods,” Chinese goods have won the love of the ordinary Hong Kong people with their absolute advantages of high quality and low price. Domestic companies have grown from scratch, and they have become increasingly dominant in the Hong Kong retail department store industry. During its booming period, Hong Kong had more than 100 domestic companies and 800 branches formed a complete and developed distribution network. To a large extent, the National Goods Corporation has become the general logistics department of the people of Hong Kong. Since the 1980s, under the impact of foreign investment, especially Japanese department stores, China National Goods Company has bid farewell to its glorious history of 20 years and has embarked on a downward spiral. In 1979, there were 120 surviving domestic companies in Hong Kong, but in 1993 there were only 33 companies with a market share of less than 30%, which was far less than 40% of Japanese department stores. As a matter of fact, the companies that are now fully operating domestic products are almost impossible to find, and the remaining domestic companies are forced to