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广播频率定位的细分,是因应媒介的受众随着社会经济的多元化市场的细分而逐步地开始形成,实行频率专业化也就是要满足受众在这些方面的要求。作为专业化频率的一种,广播新闻频率是“专门播送新闻性节目的广播频率,一般连续播出各类新闻性节目,及时报道各种突发新闻、最新动态,播发详尽、有深度的新闻报道、新闻分析等”①。根据著名传播学者拉斯韦尔的观
The subdivision of radio frequency positioning is due to media audience gradually starting to form with the diversification of the social economy and the market. To implement frequency specialization is to satisfy audience’s requirements in these aspects. As a kind of specialization frequency, the broadcast news frequency is “the broadcast frequency dedicated to broadcasting news programs. Generally, it broadcasts various kinds of news programs in a row and reports all kinds of breaking news, latest news, broadcasts with detailed and in-depth news Reports, news analysis, etc. ”①. According to the famous communication scholar Laswell’s view