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在环境规制的约束下,环境规制对企业竞争力的影响往往与企业选择的环境战略有关。本文分析了机会追求型的企业环境战略对成本优势的影响、对差异化优势的影响、对可持续性竞争优势的影响,认为机会追求型的企业环境战略不仅可以使企业获得成本优势、差异化优势和可持续的竞争优势,还可使企业实现以技术创新为核心的竞争力和环境保护的“双赢”。
Under the restriction of environmental regulation, the impact of environmental regulation on the competitiveness of enterprises is often related to the environmental strategy chosen by enterprises. This paper analyzes the impact of opportunity-pursuing corporate environmental strategy on cost advantage, the impact on differentiated advantage and the impact on sustainable competitive advantage. It is concluded that opportunistic business environment strategy not only enables enterprises to obtain cost advantages, but also differentiates Advantage and sustainable competitive advantage, but also enable enterprises to achieve technological innovation as the core competitiveness and environmental protection “win-win ”.