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近年来,人们已经逐步进入到了一个全新的媒体时代,传统媒体也面临着前所未有的挑战。在此新媒体时代,人们可以运用网络技术更快捷的获取更多资源,比如娱乐信息、音乐等,此类信息经过手机、IPAD等设备的辅助,读取起来更快捷、更便利。为了能够顺应时代的发展潮流,广播音乐节目必须将原有的节目形式进行有效整改与创新。本文旨在探析新媒体背景下,创新广播音乐节目的有效策略。
In recent years, people have gradually entered a new era of the media, traditional media are also facing unprecedented challenges. In this new media era, people can use the network technology to obtain more resources more quickly, such as entertainment information and music. Such information can be read more quickly and conveniently with the assistance of mobile phones and IPAD devices. In order to be able to comply with the trend of the times, radio and television programs must be the original form of programs for effective rectification and innovation. The purpose of this article is to explore effective strategies for innovating broadcast music programs in the context of new media.