电视节目后期包装是电视发展的主要手段之一,而后期包装的质量会直接影响到栏目的收视率。本文主要探讨三维动画技术在栏目后期包装中的重要应用。一、电视节目后期包装的定义后期包装是电视节目制作中非常重要的一个环节,也是电视台品牌运营的重要手段。在媒体竞争日趋激烈的今天,我们受众既有主动的选择权,又有非常大的盲目性。有鉴于此,电视节目的后期包装所起的作用是不言而喻的。 Television program post-packaging is one of the main means of television development, and the quality of post-packaging will directly affect the column ratings. This article mainly discusses the important application of 3D animation technology in the later part of the column. First, the definition of the late packaging of television programs Post-packaging is a very important part in the production of television programs, but also an important means of brand management of television stations. In the increasingly fierce media competition today, our audience has both the initiative and the very big blindness. In view of this, the role of post-packaging of television shows is self-evident.