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市场的这些变化影响着美国电影的制作路线,亦即要瞄准国际市场,在票房收入和观众人次上来个更大突破。今夏美国银幕格外热闹,又是3DIMAX,又是续集和前传片,又是男女超级英雄……真让人看得眼花缭乱!《钢铁侠3》全球票房达5亿多美元,《了不起的盖茨比》催发3D文艺片热潮,接下来各种科幻片、奇幻片、动作片、喜剧片、动画片等蚕食各国电影市场。好莱坞的全球化策略每年夏天施展到极致,既赚得盆满钵满,又建立文化霸权。
These changes in the market affect the production of American cinema, that is, we must aim at the international market to make a bigger breakthrough at the box office receipts and audience figures. This summer the United States is particularly lively silver screen, but also 3DIMAX, but also the sequel and the prequel, but also men and women superheroes ... really dazzling! “Iron Man 3” worldwide box office of more than 500 million U.S. dollars, “The Great Gatsby ”Aroused 3D literary film craze, followed by a variety of science fiction films, fantasy films, action films, comedy films, animated films erode the film market in various countries. Hollywood’s global strategy has been applied to the extreme every summer, earning pockets and building cultural hegemony.