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地铁公共空间的广告设计是现代户外广告设计的一角,但是却有着鲜明的特色和代表性。公共空间的一个很大的特点就是开放性,所以就限定了地铁公共空间中的广告设计原则,既要求形式上的开放性,表现上的通俗易懂,设计上的综合考虑等特性。由于地域文化的差异和功能需求以及经济的发展不同,各地地铁公共空间中的广告设计也是各有特点。通过本文的分析对比,从而分析地铁公共空间中的广告设计的优势和劣势,提出合理的解决办法,并展望未来发展发的趋势。
The public space advertising design is the corner of modern outdoor advertising design, but it has a distinct character and representation. A great feature of public space is its openness. Therefore, it defines the advertising design principles in the public space of the subway, requiring not only formal openness, easy-to-understand performance, and comprehensive design considerations. Due to the differences in regional culture and functional requirements as well as economic development, advertising design in metro public spaces is also characterized by its own characteristics. Through the analysis and comparison of this article, this paper analyzes the advantages and disadvantages of advertising design in subway public space, puts forward reasonable solutions and looks forward to the development trend in the future.