民俗旅游目前已成为最具吸引力的旅游项目之一。新疆发展民俗旅游有利于弘扬新疆优秀民族传统文化、拉动民族地区经济的发展和促进各民族之间文化的融合和交流。新疆民俗旅游在取得成绩的同时,也存在着宣传促销力度不够、民俗旅游资源整体开发层次低、重点模糊和内涵挖掘不足等问题。要通过宣传、打造品牌、突出重点等措施立足民俗旅游,推动新疆旅游业实现跨越式发展。 Folklore Tourism has now become one of the most attractive tourist projects. The development of folklore tourism in Xinjiang is conducive to carrying forward the outstanding traditional ethnic culture in Xinjiang, stimulating the economic development in ethnic regions and promoting the cultural integration and exchange among all ethnic groups. While making achievements in Xinjiang folklore tourism, there are also problems such as insufficient propaganda and promotion, low level of overall development of folk custom tourism resources, lack of focus and connotation mining. Through advocacy, building brands, focusing on measures such as focus on folk-custom tourism, promote tourism in Xinjiang by leaps and bounds.