营销工作是利用有效的方式和渠道把图书销售出去,以满足读者需求、实现出版盈利。传统的“发行”工作同样应贯以营销的理念来操作。制定销售政策制定销售政策要遵循“责、权、利”相统一的原则,大胆放权、充分搞活。具体而言,主要包括人力政策、物力政策、财力政策、折扣政策等 Marketing is the use of effective ways and channels to sell books out to meet the needs of readers, publishing profits. The traditional “distribution” of the work should also be consistent with the concept of marketing to operate. Formulate sales policies To formulate sales policies, we must abide by the principle of “responsibility, rights and interests”, and boldly delegate power and fully activate it. Specifically, it mainly includes manpower policy, material and material policies, financial policies and discount policies