孔子、孟子、荀子等先秦主要儒家代表人物对诚信思想进行了阐发,认为诚信是个人安身立命之本、商家经营牟利的之根、统治者治国理政之道。先秦儒家诚信思想具有神秘性、道德至上性、宗法血源性等特征,却在当时的社会环境下有利于提高个体的道德水平、维护市场秩序的良好、促进国家的长治久安,并对促进中华民族其他优良传统的形成发挥了基础性作用。 Confucianism, Mencius, Xunzi and other pre-Qin Confucianism representatives elaborated on the concept of sincerity and believed that honesty is the root of personal life, the root of business for profit, and the way of rulers governing the country. Pre-Qin Confucian honesty thought has the characteristics of mystery, morality, blood of the patriarchal clan and so on. However, under the prevailing social environment, it promotes the improvement of individual moral standards, maintains the good market order, promotes the country’s long-term peace and stability and promotes the promotion of the Chinese nation The formation of other fine traditions has played a fundamental role.