本文根据黑龙江省旅游景区标识语的翻译现状,分析了标识语翻译的意义以及因不了解或忽视交际双方的文化背景差异和交际规约而导致的语言表达失误和社交语用失误,从标识语的功能出发,尝试了相应的翻译策略和方法,规范了标识语翻译,优化了语言环境,实现了成功的语言交际。旅游景区标识语是指出现在旅游景区,包括印或刻在石板、木板或塑料上的介绍性、指示性、警告性的文字内容以及诱导游客前往参观或使用旅游服务宣传广告的口号,具有指示功能、信息功能、劝诱功能和呼吁功能。 Based on the translation status of logo in Heilongjiang Province, this paper analyzes the meaning of logo translation and the mistakes in language expression and social pragmatism caused by the lack of understanding or neglect of cultural background differences and communication rules of both parties. It starts with the function, tries the corresponding translation strategies and methods, standardizes the translation of logo, optimizes the language environment and achieves successful language communication. Tourist area markings refer to slogans appearing in tourist areas, including introductory, indicative and warning text printed or engraved on slate, wood or plastic, as well as slogans promoting tourists to visit or use tourism services to advertise advertisements. , Information function, persuasion function and appeal function.