随着城镇化进程的加快,人员的流动性日益显著。新居民作为经济社会发展中重要的建设力量,成为基层广播不可或缺的关注对象和目标受众群体。2006年6月,玉环广播电台探索设立社教栏目《我在玉环》,为20余万在玉务工创业者打造了一个沟通、交流、倾诉的精神家园。作为节目主播,笔者在近十年的实践中,以亲民、深入、贴心的记者型主持风格形成了《我在玉环》的传播特色。一、“亲民”有利于促成新居民的安全感和归属感。媒体的重视和引导,从精神 With the acceleration of urbanization, the mobility of personnel has become increasingly prominent. New residents, as an important force in economic and social development, have become indispensable targets and target audiences for grass-roots broadcasting. In June 2006, Yuhuan Broadcasting Station explored the establishment of a social and educational column “I am in Yuhuan” and built a spiritual home for communication, exchange and talk for more than 200,000 entrepreneurs in jade industry. As the anchor of the program, in the past ten years of practice, the author formed the communication feature of “I am in Yuhuan” with the style of press-oriented, in-depth and intimate reporter. First, “people” is conducive to creating a sense of security and sense of belonging to new residents. Media attention and guidance, from the spirit