微信公众号是传统媒体“借力”新媒体进行转型发展的主要途径之一,主流媒体借助微信平台打造自身品牌,实现融合发展。微泰州公众号是怎样实现不断提升拥有65多万粉丝用户的粘稠性、互动性和服务性呢?怎样才能保持公众号的粉丝持续良性正增长?这是一个系统工程,它不仅仅需要把采编内容采访编辑好;另一方面,它同时涵盖公共服务、技术开发、吸粉和互动等配套系统,这些辅助系统缺一不可。 WeChat public account is one of the main ways for traditional media to “transform and develop” through new media. The mainstream media builds its own brand through WeChat platform and achieves integration and development. How does Micro Taizhou Public Number improve the consistency, interactivity and service of more than 650,000 fans? How can we maintain the positive and positive growth of the public fans? This is a systematic project, which not only requires On the other hand, it also covers complementary systems such as public services, technology development, powder absorption and interaction, all of which are indispensable.