从整个出版业价值链构成来分析,价值链不健康,导致了经营者的痛,表现为商业理性的匮乏,行业秩序缺失规范出版商和渠道商都应该致力于满足消费者的最高需求,而不是一般需求,给大家提供超便利和超体验,这是我们商业进化的必须原则对于正在走向世界的中国出版业,赢得读者的关键还是独具特色的民族文化 Analysis of the entire publishing industry value chain, the value chain is unhealthy, leading to the operator’s pain, manifested in the lack of commercial rationality, the lack of industry order Standardize publishers and channel operators should be committed to meeting the highest consumer demand, rather than the general Demand for everyone to provide ultra-convenient and super experience, which is our business must be the principle of evolution For the Chinese publishing industry is going to the world, the key to winning the reader is a unique national culture