新技术的运用与文化业态创新不可分割。2007年,中国在文化业态创新上迈出实实任在的步伐20年前,美国人艾尔文·托夫勒写了一部旷世奇书:《第三次浪潮》,书中对未来数十年的社会结构与文化形态做了精妙预测。如今,这一预测正在变成现实:技术的迅猛发展彻底改变着人们的生存方式,尤其对文化的侵袭与改造堪称铭心刻骨,正如当年的蒸汽机车将人类从传统畜力运 The application of new technologies and cultural format innovation are inseparable. In 2007, China took a real pace of innovation in cultural practices 20 years ago, the United States Elvin Toffler wrote an unpleasant novel: The Third Wave, Ten years of social structure and cultural patterns made a subtle prediction. Now, this prediction is becoming a reality: the rapid development of technology has completely changed people’s way of life. In particular, the invasion and transformation of culture can be regarded as profound. Just as the steam locomotive used to transport human beings from traditional animals,