营销策略:项目自2006年以来,推广相比2005年要多,在上半年主要以推广楼盘整体形象为主,下半年则以户型等细节介绍推广为主。另外,2006年3月和5月两次房交会的效果也较为不错,在期间下定单的客户也较多。而2006年,项目组织业主活动也较多,较为注重与业主之间的互动和联系。 Marketing Strategy: Since 2006, the project has been promoted more than in 2005. In the first half of the year, the project mainly focused on promoting the overall image of real estate projects. In the second half of the year, the promotion was based on details such as apartment layout. In addition, in March 2006 and May the effect of the two Housing Fair is also relatively good, more orders during the order. In 2006, owners of project organizations also had more activities, paying more attention to the interaction and contact with the owners.