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十年前,有关多媒体光盘美好前景的描述曾让传统出版业风声鹤唳,而今,就连欧美等发达国家的光盘制造公司也经营惨淡,甚至破产倒闭,难道多媒体光盘业真的走上了行将消亡的不归路?市场之手在它还未来得及成长、壮大就将其扼杀?也许我们在非商业性的“莫必斯”大赛里能找到些许慰藉。 12月14日,历时四天、首次由中国主办的第九届“莫必斯多媒体光盘国际大奖赛”在北京尘埃落定,北京印刷学院选送的《中国皮影戏》获大奖。这是迄今为止,国内多媒体参赛作品赢得的最高荣誉,它体现了我国在多媒体光盘制作和学术创新上已居世界领先水平,就此,本刊记者走访了北京印刷学院设计艺术系主任胡杰。
Ten years ago, the description of the bright future of multimedia CDs made the traditional publishing industry unpleasant. Nowadays, even the CD manufacturing companies in developed countries such as Europe and the United States have run into dismal or even bankruptcy, is it really that the CD-ROM industry is going to die? Do not return the road? The hand of the market in its not yet enough time to grow, growth will strangle it? Maybe we can find some comfort in non-commercial “MoBisi” big game. On December 14, the 9th “MoBisi Multimedia Disc International Grand Prix” hosted by China for the first time, which lasted for four days and lasted for four days, was settled in Beijing. The “China Shadow Play” sent by Beijing Institute of Printing won the grand prize. This is by far the highest honor won by the domestic multimedia entries. It shows that our country has become the world leader in multimedia CD production and academic innovation. In this connection, the reporter visited Hu Jie, director of the Design Art Department of Beijing Institute of Graphic Communication.