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香港素有“购物天堂”的美称。在香港,几乎全世界各国的商品都看得见,摸得着,买得到。其品种之齐全,数量之繁多,造型之新颖,都让人惊叹不已。由于自由港的地位,差不多舶来的所有商品都免税,再加上港人经商贸易的观念就是薄利多销,因此,在物品的售价方面,就相当便宜了。物美真正物美,价廉真正价廉。既然是购物天堂,百货公司便随处可见。香港的百货业,基本上由港资、中资、日资形成三足鼎力的态势。大资本的百货公司在营销上各具特色,都有自己的经营策略。据1993年的统计全港共有百货
Hong Kong known as “shopping paradise ” reputation. In Hong Kong, almost all countries in the world can see, feel and buy. Its variety is complete, the number of numerous, modeling novel, are amazing. Because of the status of a free port, almost all the imported goods are exempt from tax. Coupled with the puerile concept of doing business in Hong Kong, the selling prices of goods are considerably cheaper. Wumart real beauty, cheap real cheap. Since it is a shopping paradise, department stores will be everywhere. Hong Kong’s department store industry basically consists of Hong Kong-funded, Chinese-funded, and Japanese-funded three-legged forces. Big capital department stores in the marketing of different characteristics, have their own business strategy. According to the 1993 statistics, there were a total of department stores in Hong Kong