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在信息化发展如火如荼的今天,符号成为信息传达的一种方式。在现代社会的发展过程中,随着设计越来越多地占据人们的生活,符号已成为人们视觉领域里不可缺少的重要部分。甚至像各种信息的接受和表达、人和人之间的交流以及对各种信息的过滤与接收都跟象征性的设计是分不开的,于是一个象征符号的设计变得非常重要。符号学是融各种图形、文字为一体的跨学科和综合学科,其独特的精确符号原则,设计师在设计过程中的指导下,在包装设计的领域中,选择适当使用符号语言,使包装设计的发展和包装设计师专业技能的提高发挥了决定性的角色作用。
Nowadays, with the development of informationization in full swing, symbols become a way to convey information. In the process of the development of modern society, as design occupies more and more people’s lives, symbols have become an indispensable and important part of people’s visual field. Even the acceptance and expression of various kinds of information, the communication between people, and the filtering and reception of various kinds of information are all inseparable from the symbolic design. Therefore, the design of a symbolic symbol becomes very important. Semiotics is an interdisciplinary and comprehensive discipline that integrates various graphics and texts. With its unique and precise symbolic principle, designers, under the guidance of the design process, choose the proper use of the symbolic language in the field of package design to make the packaging The development of the design and the improvement of the professional skills of the packaging designer have played a decisive role.