“广告摄影”是一个复合词,广告与摄影在这里互为因果关系。它首先是广告,而摄影是其表现手段,摄影是为广告服务的;但它又是摄影,是一门艺术。广告的内容要通过摄影这一艺术表现形式来展现。这就意味着广告摄影在成为一种特殊的广告形式的同时也成为了一种特殊的艺术形式。为此,形成了实用与艺术的完美结合。 “Advertising photography ” is a compound word, advertising and photography are mutual causal relationships here. It is first of all advertising, and photography is its performance means, photography is for advertising; but it is photography, is an art. The content of the advertisement is to be shown through the artistic expression of photography. This means that advertising photography has become a special form of advertising as well as a special form of art. To this end, formed a perfect combination of practical and artistic.