根据汉语言文学专业的需要设计的现代汉语课程,不符合广告学专业现代汉语教学的需要。本文结合自身教学体会,认为广告学专业的现代汉语教学,应在调整目标定位、重构教学内容、改进教学方法的基础上,与专业结合,提高学生正确运用语言文字的能力。 Modern Chinese courses designed according to the needs of Chinese language and literature do not meet the needs of modern Chinese teaching in advertising major. Based on my own teaching experience, I think that the modern Chinese teaching of advertising major should be based on the adjustment of the target orientation, the reconstruction of the teaching content, the improvement of teaching methods and the combination with the major so as to improve the students’ ability of using the spoken and written language correctly.