在当前风声鹤唳的经济环境下,企业业绩下滑、CEO下课、裁员重组、品牌颠覆等悲剧故事,每天都在媒体上演绎着各种版本,已很难引起一般公众的注意力。但是,那些具有标杆意义的品牌企业,一举一动都能在社会上激 In the current economic climate, corporate performance decline, CEO get out of class, layoffs and restructuring, brand subversion and other tragedies, every day in the media interpretation of the various versions, it has been difficult to arouse the attention of the general public. However, those brand-name companies with a sense of significance can be stimulated socially with every move