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入行时间:1993年进入广告行自己最满意的作品:还没有最满意的。2001年全年诺基亚产品及形象的整体创意规划,总体来讲还可以。最推崇的文案:IBM 五年前的长文案广告自我评价:有独到见解的本土广告人文案始于模仿广告文案是说服的艺术,并且这种说服的方法是有规律可循的。先人詹姆斯·韦伯·扬对此已做了总结,而且还为我们提供了宝贵的文案范本。文案在刚入行时应着重于体会、模仿,掌握写作规律之后才是创造、发挥。我不认为有天才的广告文案,不过就标题和广告口号来讲,要写出好的、精确传达客户商业目的的还是要有点天赋才行。
Time of entry: In 1993, he entered the advertising agency’s most satisfying work: It is not yet the most satisfactory. The overall creative planning of Nokia products and images throughout 2001 was generally OK. The most admired copy: IBM’s self-evaluation of the five-year long text copy advertisement: The local advertisement with unique insights The humanities case began with the art of persuasion that imitated the advertising copy, and this method of persuasion is lawful. James Weber Young, a ancestor, has summarized this and provided us with a valuable copy of the text. The copywriter should focus on understanding, imitating, and mastering the law of writing before he enters the business. I do not think there is a talented advertising copy, but in terms of headlines and advertising slogans, it is necessary to write good and precise communication of customer’s business purpose.