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随着经济全球化步伐加快,企业国际化经营的趋势越来越明显,特别对于中外合资企业,主要表现在国际贸易合作,国际投资,国际生产等方面规模的逐渐扩大,中外合资企业在实现跨国经营时,面临多元文化的挑战,使得中外合资企业越来越重视跨文化企业管理,目前经济全球化中国际企业普遍实行本地化战略,塑造企业文化,强化企业核心竞争力,基于当前中外合资企业的跨文化管理研究,企业必须建立一套科学的,具有普适性的跨国企业经营绩效评价指标体系,这样才有利于跨国企业经营管理,有利于制定相关跨文化战略,建立异文化之间接轨的桥梁,使之融合在一起,形成具有无限价值的独特的企业文化,全面提高中外合资企业管理效益。
With the acceleration of economic globalization, the trend of international business operation is becoming more and more obvious. Especially for Sino-foreign joint ventures, the scale of international trade cooperation, international investment and international production are gradually expanding. As Sino-foreign joint ventures achieve cross- In the course of business, facing the challenges of multi-culture, Sino-foreign joint ventures have paid more and more attention to the management of intercultural enterprises. Currently, international enterprises in the economic globalization have generally implemented their localization strategies, shaped their corporate culture and strengthened their core competitiveness. Based on the current Sino-foreign joint ventures Of cross-cultural management research, enterprises must establish a scientific and universal transnational enterprise performance evaluation index system, which is conducive to the management of multinational enterprises, is conducive to the development of relevant intercultural strategies, the establishment of intercultural links So as to form a unique corporate culture with infinite value and comprehensively improve the management efficiency of Sino-foreign joint ventures.