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近期,由江苏凤凰科学技术出版社参与策划并出版发行的“‘金凤凰’农业新技术推广明白图系列”(以下简称“明白图”),因其以实用、直观、精致、价廉为亮点,出版后立即受到广大农民的欢迎,并得到相关农业专家和领导的充分肯定。自2012年11月第一张明白图出版以来,不到两年时间已出版33个品种,累计印量近70万份,涵盖小麦、水稻、玉米、油菜、棉花、大豆、花生等10多种农作物,基本覆盖江苏全省。明白图的出版已显示出它对于提高农民科学种田水平、促进农民增产增收有着重要的指导作用。作为明白图的责任编辑和主要作者,回顾从构思到出版的全过程,有四点启示:一是“三农”出版从内容和形式上都大有潜力可挖;二是大众类农业出版物要真正同农民的直接经济利益挂上钩,在生产实践中发挥指南针作用;三是大众类农业出版物也要当作精品书来做;四是加强同行业和相关部门合作,可扩大出版效果,实现共赢。
Recently, Jiangsu Phoenix Science and Technology Press involved in the planning and publication of “Golden Phoenix” new agricultural technology to promote understanding diagram Series “(hereinafter referred to as” clear figure “), because of its practical, intuitive and sophisticated, Low price is the highlight, immediately after the publication by the majority of farmers welcome, and by the relevant agricultural experts and leaders fully affirmed. Since the publication of the first clear picture in November 2012, 33 varieties have been published in less than two years, accumulating nearly 700,000 copies covering more than 10 kinds of wheat, rice, corn, rape, cotton, soybean and peanut Crops, the basic coverage of Jiangsu province. Clearly the publication of the figure has shown that it has an important guiding role in improving farmers ’scientific farming standards and promoting peasants’ increased production and income. As a responsible editor and lead author of the clear figure, there are four enlightenments to review from the conception to the whole process of publication: First, the publication of ”Three Rural Issues" has great potentials both in content and in form; secondly, mass-type agriculture Publications should really link up with the direct economic interests of peasants and play a compass role in production practice. Third, mass-type agricultural publications should also be regarded as quality books. Fourth, the cooperation with the relevant industries and relevant departments should be enhanced to expand publication. Effect, achieve win-win situation.