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商标在交易中的声誉体现为知名度,不同高低的声誉,正是驰名商标、知名商标与普通商标在质上的不同规定。本文主要从商品的市场覆盖率,广告宣传情况,市场声誉以及市场仿冒程度四个方面对相关司法案例予以分析,进而对注册商标、字号及未注册商标等商业标识的市场知名度进行认定,同时提出相应的立法建议。
Trademark reputation in the transaction embodied in reputation, different levels of reputation, it is well-known trademarks, well-known trademarks and ordinary trademarks in the qualitative different provisions. This article mainly analyzes the relevant judicial cases from the four aspects of market coverage, advertising, market reputation and market falsification, and then identifies the market awareness of registered trademarks, size and unregistered trademarks and other commercial signs. At the same time, it puts forward Corresponding legislative advice.