广告无论是从其信息传播形式还是其表现形式上来讲,都具有科学性和艺术性,这两者的完美结合才成就了广告学。关于广告是属于科学还是艺术的争论这个问题存在已久,相信很多人都对其进行了大量的研究,并发现在广告制作中不仅需要有科学的态度,对制作前期的数据进行分析和研究,还要具有艺术气息,创作能力,将艺术的技巧融入到广告创作中去。优秀的广告是科学与艺术的完美结合。 Advertisement, both in terms of its form of information dissemination and its expression, is scientific and artistic, the perfect combination of these two achievements of advertising. The controversy over whether advertising is a science or an art has existed for a long time and I believe many people have done a lot of research on it and found that it is not only necessary to have a scientific attitude in the production of advertisements, to analyze and study the pre-production data, To have the artistic atmosphere, creative ability, the art of art into advertising creative to go. Excellent advertising is the perfect combination of science and art.