微信公众平台作为当今发展最为迅速、最受用户信赖的新兴媒体平台,在高职院校中越来越普及,这些校园微信公众平台向师生传递校园信息,传播校园文化,其传播模式、运营方式和受众特点都呈现出一定的特殊性。本文以江苏经贸职业技术学院微信公众号为例,通过分析其发展现状,指出其存在的问题,为其今后的发展提出合理化建议。 As the most rapidly developing and most trusted new media platform in the world, WeChat public platform has become more and more popular in higher vocational colleges. These WeChat public platforms on campus communicate campus information to teachers and students, disseminate campus culture, and disseminate modes and modes of operation And the characteristics of the audience are showing a certain degree of particularity. Taking the WeChat public account of Jiangsu Economic and Trade Vocational and Technical College as an example, this paper analyzes the status quo of its development, points out its existing problems and puts forward reasonable suggestions for its future development.