鼓形传播模式结合了大众传播和人际传播,以其特有的传播模式在现代广告活动中屡见不鲜且行之有效。这种方式有利于企业深入消费者群体,建立产品与消费者之间的有效沟通,让顾客成为产品优良顾客推荐者,更有效发挥现代广告的作用,以促进实现产品营销。 Drum communication mode combines mass communication and interpersonal communication, with its unique mode of transmission in the modern advertising activities are commonplace and effective. This approach is conducive to enterprises in-depth consumer groups and establish effective communication between products and consumers, so that customers become good customer recommenders, more effective use of modern advertising, to promote the realization of product marketing.