如今的社会是处在一个信息大爆炸的时代,人们对于自身的阅读量要求愈来愈高,故而对以文字为承载的书本和文章阅读兴趣却日益减少。翻开当今的书籍出版物,“多图少文”似乎已成为一种信息传达的主体。伴随摄影技术的不断进步,不仅调动了视觉传达文化的延伸,并直接跳入阅读中,图片文字的相得益彰使得阅读新体验迅速就被读者所欣然接受,因此有了所谓的“读图时代”。在这个大背景下,我们对大多数信息的需求量直接通过丰富的摄影或美术制片得到了绝大满足。而海报正是现代信息传播的重要形式之一,极具文化承载力视觉冲击力。商业海报要想脱颖而出,需要借助各种平面设计元素和版式的设计布局、精心美化,那么,插画作为视觉其中的元素之一,被广泛地运用到海报之中。 Today’s society is in the era of a big bang and people are demanding more and more readings. Therefore, the reading interest in books and articles that carry words is declining. Open today’s book publication, “Duo Tuo Shao Wen ” seems to have become a subject of information transmission. Accompanied by the continuous improvement of photographic technology, not only mobilized the extension of visual communication culture, and directly jumped into the reading, the pictures complement each other so that the new experience of reading was readily accepted by readers, so with the so-called ". In this context, the vast majority of our information needs are directly satisfied through rich photography or art production. Posters are just one of the important forms of modern information dissemination. They are highly visual impact of cultural carrying capacity. Business posters in order to stand out, you need to use a variety of graphic design elements and layout design layout, meticulously beautiful, then, as one of the elements of the visual illustration, is widely used in posters.