仅仅预测到未来,不足以创造真正的价值,更重要的是在成功预测未来需求的基础上,生产满足这一未来需求的商品。创造未来从来不会是一帆风顺,也不一定是轻而易举的,却是有可能实现的日本BBT大学的齐藤显一教授认为,通过发现新需求为客户创造价值,是销售的最高境界。这在认识论上或许是至理名言,但在方法论上,仅仅通过与客户的反复交流、提问、收集信息,是否就是发现潜在需求,创造客户价值的最有效路径?显然,从战术上,即某个短线产品的创新来说, Predicting the future alone is not enough to create real value, and more importantly, to produce goods that meet this future need, based on a successful prediction of future needs. It is never easy to create the future, nor is it easy, but it is possible. Prof. Saito, a professor at BBT University in Japan, believes that creating value for customers by discovering new needs is the highest level of sales. This may be the most famous episode on epistemology. However, in methodology, merely by repeatedly communicating with customers, asking questions and gathering information is the most effective way to find out potential demand and create customer value. Clearly, tactically, that is, a short-term Product innovation,