媒介整合背景下体育新闻传播的特征与趋势

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多种媒体融合的背景下,新闻传播方式出现大的变展。现代网络化的普及在人们生活的各个领域内都有体现。新媒体逐步占据旧媒体地位,由于新媒体快速的信息传播优势,让新旧媒体之间的融合成为未来发展的大形势。一、媒介融合概述媒介融合在当前传播领域中非常重要,最先提出该理念是在上个世纪80年代的美国,很多学者受到传统传播思想的影响产生新的媒介困扰,因而提出未来发展中必然是新旧两种媒介结合模式。这类融合对于新闻传播而言有较大的益 In the context of multi-media convergence, there has been a dramatic change in the way news is distributed. The popularization of modern network is reflected in all fields of people’s life. New media gradually occupy the old media status, due to the rapid dissemination of new media advantages of information dissemination, so that the integration of old and new media as the future development of the major situation. I. INTRODUCTION TO MEDIA INTEGRATION Media integration is very important in the field of communication at present. It was first proposed in the United States in the 1980s that many scholars came under the influence of traditional communication ideas to create new media distortions. Therefore, it is inevitable for the future development Is a combination of old and new media model. Such integration is of great benefit to news media
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