广告自原始社会末期和奴隶社会初期产生以来,一直活跃在人们的生活中,随着社会的发展,广告也就理所当然地成为产品文化价值建构的最有力的手段。随着时代和技术的进步,人们赋予其丰富的文化价值和技术价值,且在社会群体中充分展现,极大地改变着人类传统的文化理念和生存状态。本文简单介绍了广告的概念,浅析了中国广告的文化价值和技术价值。 Advertising has always been active in people’s life since the primitive society was end and slave society was born. With the development of society, advertising has naturally become the most powerful means to construct the cultural value of products. With the progress of the times and technology, people have given them rich cultural value and technical value, and have fully demonstrated themselves in social groups, greatly changing the cultural concepts and living conditions of humankind. This article briefly introduces the concept of advertising, and analyzes the cultural value and technical value of Chinese advertising.