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近年来,随着国家政策调整以及科学技术,尤其是互联网技术的飞速发展,媒体行业发生了深刻变革,比如由国家掌握到市场竞争,由专业媒体走向自媒体,内容和形式也日益多元化……这样的新媒体环境无疑对传统播音主持行业形成了巨大挑战。面对新的媒体环境,播音主持行业唯有与时俱进,不断创新才能在激烈的市场竞争中脱颖而出,化挑战为机遇。本文结合对新媒体环境下主要特点的分析,提出播音主持行业如何转变思路,进行创新的合理化建议,从而顺应时代潮流,获得新的生机与活力。
In recent years, with the adjustment of national policies and the rapid development of science and technology, especially the Internet technology, profound changes have taken place in the media industry, for example, from state control to market competition, from professional media to self-media, and the content and form are increasingly diversified. ... Such a new media environment undoubtedly poses a tremendous challenge to the traditional broadcast hosting industry. In the face of the new media environment, the broadcasting host industry can keep pace with the times and keep innovating in order to stand out in the fierce market competition and transform the challenges into opportunities. Based on the analysis of the main characteristics of the new media environment, this article proposes that the broadcasting host industry should change its train of thought and make rational proposals for innovation so as to conform to the trend of the times and gain new vigor and vitality.