论文部分内容阅读
定位设计指目标明确的设计,解决构思方法问题的设计。在包装设计中可以强调特定消费群体,可以强调商品的质量,或强调商品的某种特殊功能,也可以突出包装的色彩和装饰图案等等。明确地概括为“准确地向消费者传达商品信息,给消费者留下深刻的印象”。从主题定位、消费定位、品牌定位三个方面阐述了包装插图定位设计的重要性。定位清晰明确,设计才能有的放矢。
Positioning design refers to the design of a clear target, to solve the problem of conceptual design methods. In the packaging design can emphasize the specific consumer groups, you can emphasize the quality of the product, or emphasize the product of a special function, but also can highlight the packaging color and decorative patterns and so on. Clearly summarized as “Accurately convey the product information to consumers, to impress consumers ”. From the three aspects of the theme positioning, consumer positioning, brand positioning, the importance of packaging illustration positioning design is expounded. Clear positioning, design can be targeted.