伴随中国经济的发展,中国会计师事务所服务经济社会发展和企业“走出去”战略的能力显著提升,会计师事务所做强做大战略实施成效显著。但在注册会计师行业发展取得巨大成就的新形势下,品牌已逐渐成为制约中国会计师事务所和注册会计师行业发展的瓶颈。重视品牌建设、加快品牌培育、着力品牌推广,打造中国会计师事务所知名品牌已成为行业当务之急。《会计师事务所品牌建设指南》应运而生,作为“十三五”期间深入 With the development of China’s economy, the ability of Chinese accounting firms in serving the economic and social development and the enterprise’s strategy of “going global” has been significantly improved. The implementation of the strategy of strengthening and expanding accounting firms has achieved remarkable results. However, under the new situation of great achievements in the development of CPA industry, the brand has gradually become the bottleneck restricting the development of CPA and CPA in China. Emphasis on brand building, speeding up brand cultivation, focus on brand promotion, to create a well-known Chinese accounting firm brand has become the top priority of the industry. “Accounting firm brand building guide” came into being, as “Thirteen Five ” period