现代商品经济社会,英语广告无处不在,有趣的广告能刺激消费者的消费欲望,而双关语作为一种修辞手段也是英语广告创作中常用的技巧,所谓双关,是指在指定的语言环境中,借助语音和语义的联系,使语言关系到两种事物,使语句构成双重意义的修辞方式。在广告中广告商为了增加吸引力,追求创意,巧妙的运用双关来使广告变得含蓄,风趣,让消费有耳目一新,加深消费者的记忆。在我看来,它的幽默等修辞效果能够更加突出 Modern commodity economy and society, English advertisements are ubiquitous and interesting advertisements can stimulate consumers’ appetite for consumption. As a rhetorical device, pun is also a commonly used technique in English advertisement creation. Double Pun refers to the use of punctuation in a given locale , By means of the connection between speech and semantics, the language is related to two things, making the sentence form a double meaning rhetorical device. Advertisers in order to increase the attractiveness of advertisers, the pursuit of creativity, clever use of pun to make advertising subtle, humorous, consumer spending refreshing, deepen the memory of consumers. In my opinion, its rhetorical effect of humor can be more prominent