近年来,随着社会和文化发展,社会公众的精神文化需求多层次、多方面、多样化的特点日益显现,审美情趣、欣赏习惯、评价标准等,都在悄然发生变化。现代博物馆是代表公众利益,并致力于为公众服务的公共机构,社会公众不仅是博物馆的服务对象,也是博物馆的生命所系。而评价一所博物馆的价值,亦不仅看其馆藏文物的丰富与否,陈列展览的精美与否,更要看其是否树立了观众至上的意识,是否与公众进行良好有效的互动,是否使观众获取高质量的参观体验。因此,博物馆人的职责关键是尽最大努力引领公众积极、有益地参与。本文从公众与博物馆互动需求入手,重点论述博物馆通过构建与公众互动体系,即运用优秀的展览、服务和产品引领公众获取美好的参观体验。 In recent years, with the development of society and culture, the spiritual and cultural needs of the public have become more and more diverse, multifaceted and diversified. The aesthetic taste, appreciation habits and evaluation standards are quietly changing. The modern museum is a public institution that represents the public interest and is dedicated to serving the public. The public is not only the object of the museum but also the life of the museum. Evaluating the value of a museum also depends not only on the abundance of its collections of cultural relics, but also on whether the exhibits are beautiful or not, whether they establish a sense of the supremacy of the audience, whether they interact with the public in good and effective ways, Get a high quality tour experience. Therefore, the key to the museum’s role is to do its utmost to lead the public to participate actively and beneficially. Starting with the interaction between the public and the museum, this article focuses on the museum’s ability to lead the public to a better viewing experience by building a system of interaction with the public, that is, using excellent exhibits, services and products.