直播报道,是国际电视新闻传播方式发展的方向和潮流。国内新闻综合频道特别是新闻频道,充分利用这一报道形式,既有效地提高了新闻宣传水平,打造了电视荧屏新亮点,又取得了收视率和传播效果的双丰收。一、直播:行之有效的新闻宣传手段直播报道作为一种电视新闻报道方式,最能发挥电视传播的优势,最能展现电视台的实力,也是观众最为喜闻乐 Live coverage is the direction and trend of the development of international television news distribution. Domestic news channels in general and news channels in particular, make full use of this report format, not only effectively raising the level of publicity, creating a new bright spot in television screens, but also achieved a double harvest of ratings and dissemination of results. First, the live broadcast: an effective means of publicity news Broadcasting as a way of reporting television news, the best use of the advantages of television, the most able to show the strength of television stations, but also the most loved by the audience