内容营销成功与否,在于企业所提供的内容对于受众来说是否优质,是否有价值。对于受众来说,不是内容缺乏,而是有价值的内容匮乏。如何才能提供优质、有价值的内容?本文提供了一种思路,即用社会化策展的工具,对某个题目(领域)去寻找、组织以及分享最佳的、最精准的内容的做法。通过高质量,高价值的内容构建,来实现内容营销的本质:同现实和潜在顾客进行交流而不谈销售,促使顾客做出购买决定,从而为企业带来利润。 Content marketing success or not, is the content provided by the enterprise for the audience is of high quality, whether it is valuable. For the audience, not the lack of content, but the lack of valuable content. How to Deliver Quality, Valuable Content? This article provides a way of thinking about how to find, organize, and share the best, most accurate content for a given topic (domain) using social curatorial tools. Build high-quality, high-value content to deliver the essence of content marketing: Communicate with real and potential customers, not sales, and drive customers to make purchasing decisions that generate profits for the business.