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当前,博客、论坛、微博、微信、手机客户端等新媒体已经成为新的信息源,形成不可忽视的民间舆论场。相比之下,报纸等传统主流媒体在新闻宣传、信息传递方面存在的不足便凸显出来。这种情况在地市党报中表现十分突出,无形中削弱了传统主流媒体的影响力。地方党报怎样做才能打通两个舆论场,让新闻更新、更易于接受,担起既传达指令又通达民意的重任,是一个需要探讨的问题。
At present, new media such as blogs, forums, Weibo, WeChat and mobile phone clients have become new sources of information, forming a public opinion field that can not be ignored. In contrast, the shortcomings of traditional mainstream media like newspapers and newspapers in terms of news propaganda and information delivery are all highlighted. This situation is very prominent in the municipal party newspaper, virtually weakened the influence of the traditional mainstream media. What can be done by local party newspapers and magazines in order to get through the two media fields, make the news more up-to-date, easier to accept, and take on the important task of conveying orders and gaining public opinion? This is an issue that needs to be explored.