重庆竞博工业（集团）有限责任公司（前重庆利华橡胶总厂）抓住了胶鞋产品在农村市场上畅销的机遇，使得企业在’97再度扭亏增盈，保持了发展势头。改制后的利华厂，根据农村市场消费走势，大幅度压缩了原老式解放鞋生产，开发了系列防滑胶鞋和适合中小学学生需求的“竞博”系 Chongqing Jingbo Industrial (Group) Co., Ltd. (formerly Chongqing Lihua Rubber Factory) seized the opportunity for rubber shoes to sell well in the rural market, which enabled the company to turn losses into gains and maintain the momentum of development. After restructuring, Lihua Plant, according to the trend of consumption in the rural market, has significantly reduced the production of the original old-fashioned liberation shoes, developed a series of non-slip rubber shoes and the “Gao Bo” system that suits the needs of primary and secondary school students.