圈内人一直喜欢用“铁打的营盘,流水的兵”来形容广告公司的人才流动。其实不尽然,我认为这句话尚且具有很大的片面性,只能适用于过去的初级意义的广告公司和现在尚不具规模实力的广告公司。试想,一个广告公司的总经理对广告业务一知半解,员工能呆长吗?一个连起码的媒体基础和广告服务功能都没有的广告公司,职员能不走吗?而今,市场经济的快速发展对广告公司提出了更为务实的要求,真正具有服务功能的广告公司必须具备 Insiders have always been like to use “iron barbarians, running soldiers ” to describe the advertising company's talent flow. In fact, not entirely, I think this sentence still has a great one-sidedness, can only apply to the past, the primary meaning of advertising companies and now is not yet the strength of the advertising company. Imagine, an advertising company's general manager of advertising business half-baked, employees can stay long? A minimum of media infrastructure and advertising services are not advertising agencies, employees can not go? Now, the rapid development of market economy advertising The company put forward more pragmatic requirements, the real service function of the advertising company must have